A leading transport and logistics firm in Liverpool has partnered with the NHS to promote organ donation across the country.
Sovereign Transport, a member of the Palletways network, wrapped one of its double-decker trailers with ‘NHSBT Lifesaver’ branding after a specialist nurse from the North West Organ Donation Services Team reached out about the ongoing collaboration.
The branded trailer is now on the road on a daily basis, delivering freight between Liverpool, Leeds, the Midlands and Scotland.
Catherine Ellis, Specialist Nurse in Organ Donation for NHS Blood and Transplant, said: “We wanted to use a local company to help raise awareness about organ donation and hopefully encourage more people to save or transform the lives of others by agreeing to register. Sovereign Transport seemed particularly approachable as it has already been involved in charity work.”
The top logistics firm has a proud culture of philanthropy and has been involved in a number of initiatives to support The Owen McVeigh Foundation – which is committed to ‘creating life memories for children suffering from cancer’. Most recently, Sovereign’s Managing Director Adam Radcliffe took part in the London Landmarks Half Marathon to raise funds for the local charity.
Speaking on the NHS collaboration, Adam said: “We are not only committed to delivering an exceptional and efficient service for our customers, but are also passionate about projects and campaigns that allow us to make a wider positive impact.
“As luck would have it, we had just ordered a new vehicle when we were approached by the NHS and decided that displaying organ donation messaging, in place of our own branding, would allow us to play our part in spreading this critical message on a national level.”
Warwick Trimble, Network Director at Palletways UK, added: “Sovereign Transport is a first-rate firm and one of our top performing UK members. We were recently delighted to award it with a Platinum Club award at our 30th anniversary gala dinner, not just because of its dedication to sustainability and operational excellence, but also because of its social responsibility and continued action to raise awareness on key issues.”
In addition to Sovereign’s double-decker trailer, the NHS has used a fleet of other vehicles – including fire engines and buses – to promote organ donation across the UK.
